Lake Institute on Faith & Giving presents 4-part webinar series
The Lake Institute on Faith & Giving at IUPUI and the Office of Philanthropy, Technology, Identity, and Communication (OPTIC) within the National Setting of the UCC have collaborated to present a four-part webinar series that provides knowledge and skills for congregations in the area of nonprofit administration. These webinars emphasize strategic communications for development, stewardship, and related planning, management, and leadership activities. Of broad interest to a wide audience, these hourlong webinars are aimed at congregational, judicatory, and UCC agency leadership (clergy and lay).
Webinar 1 - Planning the Annual Communications and Development Calendar
October 7, 2020 For many organizations, including congregations, the last three months of the year are of primary importance for year-round success in communications, marketing, and development. Addressed in this first webinar:
The cycle of giving in your organization or congregation
Planning for annual and year-round appeals
Seasonal opportunities for communications and development
Webinar 2 - Strategic Communication for Mission Advancement
October 28, 2020
The important work of mission advancement includes raising awareness, inviting partnership, and raising resources for sustainability and innovation in ministry. Effective, strategic communication enables these essential, relationship-focused activities, and helps your organization or congregation to thrive. This one-hour webinar focuses on:
Communicating values, mission, and vision
Aligning communication with development objectives
Invitational storytelling: in person, in print, and online
Webinar 3 - Gratitude and Nurturing Generosity
November 18, 2020
Generosity is both a virtue and a practice. When we cultivate a mindset of abundance rather than scarcity in our organizations, we can begin to open up new ways of thinking about assets, capacity, and future ministry. In one hour together, this webinar will address:
Giving up scarcity thinking and embracing gratitude
Celebrating and nurturing generosity among us
Fundraising as a future-oriented activity
Webinar 4 - Digital Strategies for Reaching New Communities
December 9, 2020
2020 has been a challenging, disruptive year. One result of this upheaval has been a new experience of digital communication and convening, which has the potential to open our congregations or organizations to participation from anyone, anywhere. In this one-hour webinar we will:
Consider the wide range of online tools resources available
Identify digital strategies for outreach, engagement, and connection
Learn about creative connections made in this time of physical distancing
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