Lake Institute on Faith & Giving presents 4-part webinar series

The Lake Institute on Faith & Giving at IUPUI and the Office of Philanthropy, Technology, Identity, and Communication (OPTIC) within the National Setting of the UCC have collaborated to present a four-part webinar series that provides knowledge and skills for congregations in the area of nonprofit administration. These webinars emphasize strategic communications for development, stewardship, and related planning, management, and leadership activities. Of broad interest to a wide audience, these hourlong webinars are aimed at congregational, judicatory, and UCC agency leadership (clergy and lay).

Webinar 1 - Planning the Annual Communications and Development Calendar

October 7, 2020 For many organizations, including congregations, the last three months of the year are of primary importance for year-round success in communications, marketing, and development. Addressed in this first webinar:

• The cycle of giving in your organization or congregation

• Planning for annual and year-round appeals

• Seasonal opportunities for communications and development

Webinar 2 - Strategic Communication for Mission Advancement

October 28, 2020

The important work of mission advancement includes raising awareness, inviting partnership, and raising resources for sustainability and innovation in ministry. Effective, strategic communication enables these essential, relationship-focused activities, and helps your organization or congregation to thrive. This one-hour webinar focuses on:

• Communicating values, mission, and vision

• Aligning communication with development objectives

• Invitational storytelling: in person, in print, and online

Webinar 3 - Gratitude and Nurturing Generosity

November 18, 2020

Generosity is both a virtue and a practice. When we cultivate a mindset of abundance rather than scarcity in our organizations, we can begin to open up new ways of thinking about assets, capacity, and future ministry. In one hour together, this webinar will address:

• Giving up scarcity thinking and embracing gratitude

• Celebrating and nurturing generosity among us

• Fundraising as a future-oriented activity

Webinar 4 - Digital Strategies for Reaching New Communities

December 9, 2020

2020 has been a challenging, disruptive year. One result of this upheaval has been a new experience of digital communication and convening, which has the potential to open our congregations or organizations to participation from anyone, anywhere. In this one-hour webinar we will:

• Consider the wide range of online tools resources available

• Identify digital strategies for outreach, engagement, and connection

• Learn about creative connections made in this time of physical distancing